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Action: Find Lookalike Companies with Ocean.io

Updated over a week ago

Overview

The Find Lookalike Companies with Ocean.io action enables you to discover companies that are similar to a set of example companies you provide. By analyzing key characteristics of your ideal customer profile, this powerful tool identifies new prospects that closely match your target audience. Simply input a list of company website domains, and the action will return a curated list of lookalike companies, complete with valuable firmographic data points. This action is perfect for expanding your sales pipeline, finding new partnership opportunities, or conducting competitive research.

Usage Examples

  • Expand your target account list - Have a few key customers that represent your ideal buyer persona? Input their website domains and let Ocean.io find hundreds of similar companies to add to your outreach list. Grow your pipeline with high-quality, relevant prospects.

  • Discover new channel partners - Looking to build out your reseller or technology partner ecosystem? Provide some examples of your top performing partners and use this action to identify new companies that fit a similar profile. Expand into new territories and verticals.

  • Analyze your competitive landscape - Curious which other companies are operating in a similar space to your business? Enter your own domain or those of known competitors to map out adjacent players in the market. Gather intelligence on emerging threats or potential acquisition targets.

  • Generate a list of attendees for an event - Hosting a conference, roadshow, or executive roundtable? Curate the perfect guest list by starting with companies that match the profile of your best customers or industry thought leaders. Maximize the relevance and impact of your event.

Inputs

  • Company Domains - Enter a comma-separated list of website domains (e.g. acme.com, xyz.com) for the companies you want to use as examples to find similar organizations. The more relevant the input set, the better the results will match your target persona.

  • Company Sizes - Optionally filter the results by employee count brackets like 1-10, 11-50, 51-200, etc. Select multiple ranges or leave blank for no size filter.

  • Company Revenue Ranges - Optionally filter the results by annual revenue brackets like $1-10M, $10-50M, etc. Select multiple ranges or leave blank for no revenue filter.

  • Company Headquarter Location - Optionally filter the results to only include companies based in specified countries. Select multiple countries or leave blank for no HQ location filter.

  • Keywords - Enter additional keywords to influence the relevance matching algorithm. For example, include a technology like "Salesforce" or "AI" or a specialty like "B2B SaaS". Comma-separate multiple keywords.

  • Year Founded Range - Optionally filter the results to companies founded between a minimum and maximum year. Leave blank for no founding date filter.

  • Number of Countries Range - Optionally filter the results to companies operating in a minimum and maximum number of countries. Leave blank for no geographic footprint filter.

  • Number of Employees Range - Optionally filter the results to companies with a minimum and maximum employee count. Leave blank for no size filter.

  • Number of Website Visits Range - Optionally filter the results to companies with a minimum and maximum number of estimated monthly website visits. Leave blank for no web traffic filter.

  • Limit - Enter the maximum number of lookalike companies to return, up to 10,000. The action consumes 6 credits per company returned.

Outputs

The Find Lookalike Companies action returns an array of company objects, with each object containing the following fields:

  • domain - The website domain of the company

  • name - The name of the company

  • description - A brief description of what the company does

  • primaryCountry - The headquarters location of the company

  • companySize - The estimated number of employees

  • revenue - The estimated annual revenue range

  • yearFounded - The year the company was founded

  • logo - A URL to the company's logo image

  • industries - The primary industries the company operates in

  • keywords - Relevant keywords associated with the company

  • technologies - Software and hardware technologies the company uses

  • technologyCategories - Categories of technologies the company uses

  • employeeCountOcean - Ocean.io's estimated employee count

  • employeeCountLinkedin - LinkedIn's employee count, if available

  • webTrafficVisits - Estimated number of monthly website visits

  • webTrafficPageViews - Estimated number of monthly page views

  • webTrafficPagesPerVisit - Average number of pages viewed per visit

  • webTrafficBounceRate - Percentage of visitors that leave after viewing only one page

  • linkedinUrl - URL to the company's LinkedIn page

  • twitterUrl - URL to the company's Twitter profile

  • facebookUrl - URL to the company's Facebook page

  • departmentSizes - Estimated employee counts for each department (e.g. Engineering, Sales, Marketing)

  • score - A relevance score indicating how similar the company is to the input examples

Troubleshooting

  • No results returned - If the action returns an empty array, try broadening your search criteria. Remove filters for company size, revenue, location, or other fields. Provide more example company domains to increase the potential match pool.

  • Results don't match target persona - If the output companies don't align with your ideal customer profile, try adjusting the example company domains you provide. Choose examples that are most representative of your target buyer. Avoid outlier companies that may skew results.

  • Reaching credit limits - The Find Lookalike Companies action consumes 6 credits per company returned. If you are on a plan with limited credits, use the Limit field to cap the number of results. Prioritize quality over quantity when specifying example companies.

  • Certain fields are blank - Some data points like revenue, year founded, or social media links may not be available for all companies. Ocean.io aggregates data from numerous sources, but not every field will have complete coverage. Focus on the fields most relevant to your use case.

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