Overview
The Create Marketing Campaign Asset action allows you to generate various types of marketing assets like social media posts, promotional emails, or thought leadership content for a new campaign or topic. It takes in details about the desired asset type, a campaign overview providing context, an example of a past successful asset to learn from, and lets you specify how closely the output should follow that example format. This makes it easy to rapidly produce multiple cohesive assets for executing an entire marketing campaign across different channels and materials, all from a single Workflow.
Usage Examples
Thought leadership social media post - create a detailed social media post focused on thought leadership content tailored to the intended purpose and style.
Marketing campaigns - by chaining together multiple instances of this action, you can generate everything you need for a marketing campaign. For example, you could generate a sales email, LinkedIn post, press release, and more, all based on the same campaign overview, enabling efficient content creation across various channels and formats.
Inputs
Asset Name - Describe the specific type of marketing or creative asset you want to generate. Being more detailed and specific is better than just providing a general asset type.
For example: "Thought leadership social media post" instead of just "Social media post" "Promotional email containing a coupon" instead of just "Promotional email"
Campaign Overview - Provide the background information, brief, topic, and context about the marketing campaign that this new asset will be created for. This gives the AI the necessary context to generate a relevant asset. The more detailed campaign overview, the better.
Sample Asset - Provide an example of a successful prior asset that is similar to what you want generated. The AI will learn the style, format, tone, etc. from this sample.
Creative Freedom - Specify how closely you want the new asset to follow the format and style of the provided sample asset. Options are:
Strictly - Follow the sample very closely in structure, tone, formatting, etc.
Moderately - Follow the sample somewhat, capturing the overall style but with more flexibility.
Loosely - Use the sample just as a general guideline while allowing more creative freedom.
Outputs
The Create Marketing Campaign Asset action generates a new marketing asset based on the inputs provided. The main output is the generated asset itself, which can be a thought leadership piece, social media post, promotional email, LinkedIn post, press release, or any other type of marketing content specified in the "asset name" input.
Troubleshooting
Ensure clear and detailed inputs - While not explicitly stated as a troubleshooting tip, the transcript highlights the importance of providing clear and detailed inputs for the asset name, campaign overview, and sample asset. Vague or lacking inputs could lead to poor quality or inaccurate outputs.
Test creative freedom settings - There are three creative freedom options: loosely, strictly, or moderately. If the output is not adhering closely enough to the sample asset format, you may need to adjust this setting to "strictly". Conversely, if it's too rigid, try the "moderately" or "loosely" options.
Check for hallucinations or inaccuracies - As a general best practice when using AI language models, you should verify the outputs for any hallucinations (made-up facts) or inaccuracies, especially if working with technical, financial or medical content. Review outputs carefully before using.
Provide sufficient context - While not specific to this action, ensuring you provide enough context about the campaign, Brand Voice, tone etc. in the inputs can help reduce hallucinations or outputs that miss the mark.
Related Actions
Create Marketing Campaign Asset - By using multiple copies of this action in the same Workflow, you can generate a comprehensive suite of marketing assets like emails, social posts, press releases etc. for a new campaign in just a few minutes by providing the campaign brief once. This saves significant time compared to creating each asset manually.