Overview
The Create Content Brief action empowers you to automatically generate comprehensive content briefs based on key details about your content needs. By providing context about your target audience, desired topic, content goals, and stylistic preferences, this action crafts a detailed brief to guide content creation. The generated brief covers essential elements like target reader persona, main talking points, desired tone and style, and relevant research links.
The action offers flexibility to customize the brief template to match your team's specific requirements. You can adjust the level of detail and sections included to streamline the briefing process. The output is provided as a formatted document that can be easily shared with writers and content creators to align everyone on the content direction and ensure high-quality, on-brand content is produced efficiently.
Usage Examples
Brief writers on white papers and eBooks - For longer-form content like white papers and eBooks, this action allows you to generate in-depth briefs covering the target audience, objectives, key themes, suggested chapter outline, research references, and stylistic guidelines. This ensures writers have a clear roadmap to create authoritative, valuable long-form assets.
Streamline briefing for social media posts - Create briefs for social media content by specifying the platform, post type (image, video, text), target audience, key message, and desired engagement goal. The brief will include post copy suggestions, creative direction, hashtags, and any necessary disclaimers or compliance notes.
Brief scriptwriters on video content - For video projects like explainers, ads or tutorials, generate tailored briefs by providing details on the video goal, target viewer, key takeaways, suggested video length, visual style, and distribution channels. The brief will include a suggested script outline, storyboard ideas, and creative direction.
Align teams on website copy - Get all stakeholders on the same page for website copy projects by generating briefs that cover target pages, SEO keywords, desired customer actions, Brand Voice, and competitors to reference. Briefs will include page outlines, messaging priorities, and notes on how copy should tie into the overall customer journey.
Inputs
Information - Provide background information on your content needs, including target audience, topic, format, goals, and any key details writers should be aware of. The more context provided, the more tailored and actionable the generated brief will be.
Content Brief Template - Provide a brief template that matches your content type and desired level of detail. A default brief template is automatically included, but you can customize it to match your team’s specific needs.
The default brief template includes:
I. Key Themes and Detailed Points 1. Primary Themes 2. Detailed Points II. Target Audience and Campaign Goals 1. Target Audience 2. Campaign Goals III. Unique Insights and Relevance 1. Unique Perspectives 2. Relevance IV. Core Messages and Actionable Insights 1. Core Messages 2. Actionable Insights 3. Challenges and Solutions 4. Compelling Quotes
Outputs
The primary output of the Create Content Brief action is a formatted content brief based on the provided template and information.
Troubleshooting
Brief is too general or lacks specifics - If the generated brief feels too high-level and lacks actionable details for writers, try providing more context in the input fields. Include specifics on the target reader, what you want the content to achieve, and any important stylistic considerations. The more input details you provide, the more customized the output brief will be.
Brief doesn't match my content needs - Double check that the content brief template input is appropriate for your content type. The template determines the sections and details included in the brief. If your needs aren't covered by the default template, consider you can tailor the template to your unique content requirements and team processes.
Related Actions
Create Marketing Campaign Asset - Feed the Content Brief into the Campaign Overview input on multiple copies of the Create Marketing Campaign Asset action to orchestrate the creation of an entire marketing campaign with several types of conent.